Thursday, February 25, 2016

Two Heads are Better Than One

Runs Businesses with Scissors


I have noticed as a long time business owner that I need to know how to do a little bit of everything. I need to make sure every aspect of my business is running smoothly, so it's up to me to not only be a skilled hairstylist, but to also be skilled in

  • business management
  • bookkeeping
  • marketing
  • human resources
  • financial operations
  • inventory
  • communications
  • licensing etc.
This is why it's so important to diversify your skills, while continuing to hone your specialty skill.

For me, my specialty skill is hairstyling. As a business owner, over the years through trial and error and shear determination it turns out I have developed many complementary skills that have helped my businesses be successful.  One of the best decisions I ever made was to hire myself a business consultant many years ago.  My consultant has guided me through many trials and tribulations, successes and failures, celebrations and losses.

As artists and entrepreneurs, we often excel in our passion, but we also need to develop these other business skills to ensure our success. Without proper business management, bookkeeping, marketing, etc, a business cannot succeed, regardless of how passionate you may be.

Promotion


After decades as a business owner, I have enjoyed consulting with my consulting clients and I am eager to share my knowledge with others, which is why I'm offering a promotion to my consulting clients!

Refer a friend, and after they come in for their first consulting session, both of you will get 50% off your next session!

February is the month of love, so show some love to yourself, your business and a fellow business pal. The two of you can grow your businesses together!

Client Corner


This month's Client Corner is showcasing Kelliane Parker:

Kelliane is co-founder of Time To Go Social. TTGS is a boutique social media and digital marketing agency serving small, independent businesses. Kelliane has spent the last 2 decades providing education and support to small, local businesses. Her company specializes in teaching small businesses how to successfully run their own social media and digital marketing. She and her business partner, Julie Mitchell do this through workshops or one on one consulting, personalized to each individual business needs. Whether you need to build an editorial calendar, set up Hoot Suite or just learn about engagement and social listening, they have a solution for your business needs.

Check out Time To Go Social at  www.timetogosocial.com

Q&A


Question:


How do I avoid burnout now that I have my dream business but it feels like a bit of a nightmare? Help, help, help!!

Answer:


First, pat yourself on the back for admitting that you are feeling fed up and overwhelmed by wearing all the hats of a business owner.  Take a deep breath and give me a call to tell me about your situation.  Together we can create a plan to get you back to your love affair with your wonderful business.  The plan may look different to what you expect but then again doesn't your business look different to how you expected?

You do not have too do this alone.

Call or email now. You can reach me at 510-545-2955 and suzanne@suzannevanhouten.com.

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